About us

About us

Dog Friendly NI services

To meet the demand from other businesses that missed out on the map opportunity, Jo developed the website to incorporate new dog friendly businesses, enhancing the dog friendly listings for consumers.  Providing a platform for dog related businesses to network and collaborate is a key driver for Jo, with the aim of helping micro and SME businesses to grow, pulling on the contacts within the Dog Friendly NI network.

Subsequently, utilising her vast experience in the hospitality, sales, marketing and business development, Jo will provide a wide variety of support to businesses once they register with Dog Friendly NI :-

Download the Dog Friendly NI marketing flyerHERE

The social media platforms are growing on a daily basis, with Instagram seeing high viewing ratio’s via Instastory, and providing a great marketing/promotional platform for your business.

To find out more, give Jo a call on 07983 543434 or drop her an email on info@dogfriendlyni.co.uk



As well as writing about dog friendly venues and products, I can offer a range of services to brands, products and projects as follows.


I can share posts across any of my social platforms, and add to Dog Friendly NI stories.


From dog friendly hotel and venue reviews, as well as dog products, food and treats, outdoor clothing and accessories geared towards dog owners,  I cover a wide range of areas to promote a dog friendly lifestyle.


If you are a dog business, groomers, kennels, dog friendly hotel or cafe, outdoor clothing brand, dog products etc. your business can be featured on the Dog Friendly NI Instagram, Facebook stories and grid posts.  Promoting your business via this type of promotion, gets your business recognised by dog owners and encourages people to visit your venue.

Jo charges and hourly rate plus mileage for these projects.

About Jo & Heidi

In 2017, Jo Crossley started the 1st Dog Friendly Tours – in the UK and Ireland.  With a love of locally produced and sourced food and a career in hospitality and tourism for the majority of her working life, Jo wanted to create a sociable, fun experience, and developed the tours with her own dog Georgie the Lhasa Apso in mind.  Through her role as Director of Sales and Marketing for a Belfast hotel, she became acquainted with Heidi McAlpin, Managing Editor of Belfast In Your Pocket Guides. Like Jo, Heidi and her family made the decision to welcome Dachshund Minnie into the family circle, and following an ‘In Your Pocket’ feature on Dog Friendly Belfast in early 2018, Jo and Heidi got together and collaborated on the 1stDog Friendly Map of Northern Ireland.

A bit of background…

Jo has a BA Degree from Queen Margaret University, Edinburgh, and subsequently studied a PG Dip in Marketing, CIM Level 5 in Leadership and Management, Diploma in Management, and Food Hygiene to name just a few.  Jo had a Hospitality Management career in N.Ireland, in the roles of Events Manager, Sales Manager, interim Conference Manager for Belfast Waterfront and Director of Sales and Marketing.

Jo is constantly striving to increase awareness of dog friendly businesses, services and facilities in line with European countries, and in general create a positive and welcoming environment for humans and their dogs.  Jo’s work/life mantra:-

“If you always do what you’ve always done, you’ll always get what you’ve always got”

Heidi continues to promote Belfast and Northern Ireland as an accomplished publisher with In Your Pocket Guides, and a background in journalism and press writing.  Heidi also loves participating on TV game shows!


Products and Services Disclosure Policy 

The dogfriendlyni.co.uk website and associated blog posts are written and edited by Jo. For questions about my business, posts or listed businesses please contact info@dogfriendlyni.co.uk – From time to time I accept payment for advertising, sponsorship, or paid insertions.  Dog Friendly NI is my business.  I spend a lot of time promoting a Dog Friendly society, and accept paid work. I will always be positive and promote a business/venue/product, but any payment  received will not influence my content. I am also mindful that ‘what is good for the goose may not be good for the gander’ and individuals need to make their own choices. This is particularly relevant regarding my own dog – Georgie the Lhasa Apso. What is good for a smaller dog won’t necessarily be appropriate for a larger dog like a German Shepherd.

Only businesses registered with Dog Friendly NI will be promoted on the social media platforms.

Each business has their own merits and it’s not a one size fits all scenario. With so much variety in dog breeds, sizes and age, dog owners will know what type of venues/businesses and products suit their needs. My role in marketing and promotion is to make dog owners aware of the products/services/facilities so they can make informed choices.

This information is valid from 24 October 2018 until the present day

Comment Policy

Please be kind, honest and positive when making any comments. Negative, rude, derogatory or unhelpful comments will be deleted. This is my business, website and social media.  I spend lots of time promoting a positive dog friendly society, and always delighted when new venues/services and facilities are discovered.  My aim is to create a useful space for my followers and dog owners. Help me to keep it that way!

I get tagged on social media and sent messages to share dog friendly businesses and events, with the object to promote them on the Dog Friendly NI platform.
This will ultimately generate revenue and awareness for that business. My business is marketing and promotion, and it is only ethical and fair that Dog Friendly NI generates an income too.
That’s the reason for business registration. If your business isn’t registered it won’t be featured unless it’s a sponsored paid for promotion or gifted feature.
Dog fundraisers for local charities can upload their events Free of Charge to the Dog Friendly NI calendar of events.