About us

About us


In 2017, Jo Crossley started the 1st Dog Friendly Tours – in the UK and Ireland.  With a love of locally produced and sourced food and a career in hospitality and tourism for the majority of her working life, Jo wanted to create a sociable, fun experience, and developed the tours with her own dog Georgie the Lhasa Apso in mind.  Through her role as Director of Sales and Marketing for Park Inn by Radisson in Belfast she became acquainted with Heidi McAlpin, Managing Editor of Belfast In Your Pocket Guides. Like Jo, Heidi and her family made the decision to welcome Dachshund Minnie into the family circle, and following an ‘In Your Pocket’ feature on Dog Friendly Belfast in early 2018, Jo and Heidi got together and collaborated on the 1stDog Friendly Map of Northern Ireland.

Our services

To meet the demand from other businesses that missed out on the map opportunity, Jo will be providing a support and advice consultancy to businesses that wish to welcome dogs.  It’s more than a bowl of water left at the door!

Subsequently, utilising her vast experience in the hospitality industry, Jo will provide a wide variety of support to businesses once they register with Dog Friendly NI :-

Our services

  • Dog Friendly business audit
  • Recommendations and audit report
  • Customised dog Friendly Policy
  • Social media promotion
  • Business collaboration
  • Dog Business registration programme.
  • Site visits and promotions
  • Dog related product and venue promotions
  • Blog posts for clients
  • PAW grading program®️

The social media platforms are growing on a daily basis, with Instagram seeing high viewing ratio’s via Instastory, and providing a great marketing/promotional platform for your business.

To find out more, give Jo a call on 07983 543434 or drop her an email on info@dogfriendlyni.co.uk

Jo’s career summary

Following graduation from Queen Margaret University, Edinburgh, Jo was selected for a Management Development programme with Ritz-Carlton Hotels in the USA. Jo returned to Northern Ireland and began a Hospitality Management career in Belfast, in the roles of Events Manager at the Hastings Europa Hotel, Sales Manager for Radisson, interim Conference Manager for Belfast Waterfront and Director of Sales and Marketing for Park Inn by Radisson. Jo has also gained several qualifications during her career including Hospitality, Marketing, Leadership and Management:-

Jo’s enterprising spirit in order to create the 1st Dog Friendly Tours is testament to her drive, commitment and enthusiasm for her product and her love of dogs. Jo is passionate about Northern Ireland, and a real ambassador for the country.  Striving to increase awareness of dog friendly businesses in line with European countries, and in general create a positive and welcoming environment for humans and their dogs.  Jo’s work/life mantra:-

“If you always do what you’ve always done, you’ll always get what you’ve always got”


As well as writing about dog friendly venues and products, I can offer a range of services to brands, products and projects as follows.


I can share posts across any of my social platforms, and add to Dog Friendly NI stories.


From dog friendly hotel and venue reviews, as well as dog products, food and treats, outdoor clothing and accessories geared towards dog owners,  I cover a wide range of areas to promote a dog friendly lifestyle.


Disclosure Policy 
The  website and my blog posts are written and edited by Jo. For questions about my business, posts or listed businesses please contact info@dogfriendlyni.co.uk

From time to time I accept payment for advertising, sponsorship, or paid insertions.  This is my business.  I spend a lot of time promoting a Dog Friendly society, and need to accept paid work. I will always be positive and promote a business/venue/product, but any payment  received will never influence any of my content. I am also mindful that ‘what is good for the goose may not be good for the gander’ and individuals need to make their own choices. This is particularly relevant regarding anything to do with my dog – Georgie the Lhasa Apso. What is good for her won’t necessarily be appropriate for a German Shepherd.

Only businesses registered with Dog Friendly NI will be promoted.

Each business has their own merits and it’s not a one size fits all scenario. With so much variety in dog breeds, sizes and age, dog owners will know what type of venues/businesses and products suit their needs. My role in marketing and promotion is to make dog owners aware of the products/services/facilities so they can make informed choices.

This information is valid from 24 October 2018 until the present day

Comment Policy
Please be kind, honest and positive when making any comments. Negative or unhelpful comments will be deleted. This is my business, website and social media.  I spend lots of time making it a positive and useful space for my followers and dog owners. Help me to keep it that way!

FYII get tagged on social media and sent messages to share dog friendly businesses, with the object to promote them on the Dog Friendly NI platform. This will generate revenue and awareness for that business. My business is marketing and promotion which I earn an income from. That’s the reason for business registration and advertising fees. If your business isn’t registered it won’t be featured unless it’s a sponsored paid for promotion.